The digital revolution has impacted the professional world irrespective of the sector of the economy. The insurance world is no exception and is being transformed by the changes brought about by digital technology and by the increasing importance of Big Data. Thus, insurance companies must now use the appropriate tools to exploit the masses of data available. Among the treatment solutions, the use of Artificial Intelligence techniques is fully part of the strategy implemented by companies. The proper use of this customer information is essential to guarantee competitiveness and offer a service adapted to customer needs and expectations.
The impact of Big Data
Big Data characterizes the current era in which companies have large amounts of information about their customers. Their use, regulated today by the GDPR, should allow them to improve their service and, therefore, significantly improve customer satisfaction. Thanks to the digital revolution, the volume of data available for insurance is particularly large, and the nature of this is very diverse. This extensive information about their customers is a real asset in offering products and services that meet their needs.
Anticipation of needs
Under the impetus of Artificial Intelligence and the processing of "big data," insurance companies are entering a new era where they can offer a service as close as possible to customers' expectations and thus provide them with better support in their various life plans. Indeed, the information and data collected via the internet (comments, requests, and customer reviews) will be detected and then analyzed by machines using artificial intelligence. This processing of personal data will allow insurers to detect any changes in the situation and the future needs of its customers.
The collection and analysis of this data are, therefore, essential issues for insurers today. Indeed, the potential of this information is particularly important and becomes a considerable asset to anticipate needs and adapt their services to their current and future customers. Thanks to Big Data and the use of appropriate tools, customer knowledge is thus enriched and allows companies to significantly improve their products and make their marketing campaigns more effective. A Data science company can make an appropriate analysis of this data so that businesses can make meaning from them.
Personalization of the offer
To stand out from other players in the sector, each company seeks to offer an optimal service adapted to the needs of their customers. In this strategy, Big Data plays a major role since it offers a quantity of key information on customers. Artificial Intelligence will make it possible to enhance this data and transform it into real indicators for businesses to adapt their strategy and their products. Thus, insurance companies will be able to offer "industrial tailor-made" services to each of their customers with the information they have.
One example of the personalization of the offer is the appearance of "Pay how you drive" offers. This type of personalized offer applies to auto insurance contracts, thus making it possible to adapt the price of the contract as best as possible according to the use and risks of each insured. This personalization allows both an improvement in customer satisfaction and an improvement in the efficiency of insurers. It is, therefore, thanks to Big Data and data processing that the insurance sector is able to offer personalized contracts adapted to each situation.
Artificial intelligence: a revolution for the sector
A better understanding of customers and a more precise assessment of the risks of each represent undeniable advantages for insurance companies, which, from now on, can offer an almost entirely tailor-made service. In addition to this customization of contracts, Artificial Intelligence will allow insurance companies to considerably improve the assessment of the risks associated with each profile. Indeed, in this era of Big Data, information on the habits and behaviors of everyone is more and more numerous and easily accessible for these companies. This improvement in customer knowledge on a daily basis allows companies to offer an optimal service combined with appropriate protection.
The tools using Artificial Intelligence will make it possible to efficiently process the exceptional volumes of data that can be collected via different connected objects and traces left on the web by customers. The entry of these new techniques into the insurance sector thus offers the possibility of very precisely targeting the various risks and, therefore, the needs of each client in order to offer them the best offer. However, it is important that this personalization is not done to the detriment of the most fragile customers who present riskier profiles for insurers. The use of Big Data and Artificial Intelligence techniques must, therefore, be part of an objective of offering insurance better suited to each profile, while guaranteeing the principle of mutualization specific to the insurance system.
A necessary transition for companies
Thanks to Big Data, companies now have the possibility of improving their service offer and thus of proposing contracts better adapted to each person's needs. The transition to the use of Artificial Intelligence toolsto optimize insurance is, therefore, necessary to guarantee the competitiveness of companies.
In order to make the most of the masses of data available, you should meet with a data analytics company for various software and tools that will make it possible to collect and process this large amount of customer information efficiently.