People's attitudes about financial services have shifted as a result of the COVID-19 epidemic. Most clients would rather do business online than visit a bank or other financial institution. This significant shift in behavior has expedited the transition to digital transformation.
However, relying just on digital technology to ensure customer happiness is insufficient. The fact is that digital innovation is still driven by Customer Experience (CX) change.
FinTech businesses that invest in digital technology have seen increased rates of referral and client retention when combined with a thorough customer experience strategy.
One thing is evident as we gaze out over the horizon of 2022: we can only move ahead. Even for those who have finally returned to work, we will not just dust off old habits. Our mindsets, needs, and priorities have altered as individuals. Companies in the technology, financial services, logistics, and other industries will need to do more than respond.
Technology does not advance for the sake of advancement. Customer experience needs have shifted considerably in the last two years. Due to the lockout, major procedures have turned digital, and it appears that our consumers prefer it that way.
Furthermore, as time goes on, it will be required to redefine which CX technology trends will continue or emerge in the next few years. In this blog, I'll highlight some important technological developments that will, sooner or later, spread like a virus throughout the customer experience business.
Fintech means Financial Technology. Well, finance and business go hand in hand.
Fintech is used by businesses for payment processing,
e-commerce transactions, accountancy, and, more recently, government aid programs such as the Payroll Protection Program (PPP).
Following the COVID-19 epidemic, an increasing number of firms are turning to fintech to offer features such as contactless payments and other tech-enabled transactions.
Now You'll Want To Know What Advantages The User Will Have:
Customers will experience future trends that are driving the
fintech industry on the path of success are listed below which are predicted from the perspective of a customer to move forward and look into the business:
1. METAVERSE
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The metaverse aspires to make virtual reality (VR) accessible to a wide range of activities. It has the potential to change the way we interact with social media, group events, travel, the arts and music, corporate training, and more. However, VR has long been hampered by technological limitations that make it expensive, restricting, and sometimes dangerous.
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The metaverse might be just what we need to verify who we are while keeping our private identities secret. Some of the internet's most important issues, such as stopping the spread of terrorism, human trafficking, and the transmission of false and misleading information, will continue to be addressed in the metaverse.
2. CRYPTOCURRENCIES
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Cryptocurrency prices have been on a rollercoaster in the last year. Because speculative investments such as Bitcoin and Ethereum are high-risk
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Change is a hallmark of growth, and times are changing. Many individuals have become interested in digital currencies, and customers are expecting faster, more convenient payment methods. By incorporating cryptocurrencies into your business, you'll be putting your company in this critical developing arena for currency evolution.
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Traditional assets that have been tokenized, as well as new asset classes, may give access to new capital and liquidity pools for crypto users. Cryptocurrency has some benefits that fiat cash does not.
3. FINTECH APPLICATION AND ECOSYSTEMS
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These mega applications are grabbing hundreds of millions of people by providing an integrated experience for social communications, money, and lifestyle services. PayPal and other large internet businesses are rushing to fill the void for American consumers.
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Engaging in digital customer experience and innovating new landscapes and ideas to help grow the business.
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Fintech includes several other sub-hi-tech web applications used in digital banking, investments, etc.
4. WEB3
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Web3 is a set of JS libraries that allow you to communicate with an Ethereum node via the internet or locally. Simply said, it gives us an API to utilize so we can deal with the blockchain more easily.Web3 is an HTTP or IPC wrapper for JSON RPC, allowing you to connect to a remote or local Ethereum node.
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Traditional businesses are about as current as a rotary phone in a Web3 world, where self-governing online communities, known as Decentralized Autonomous Organizations (DAO) replace them. Smart contracts on a blockchain will deliver online services, which will be voted on by community member-owners.
5. SOCIAL RESPONSIBILITY
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The ethics of the person who runs the business to overall handle the customer experience to make it all smooth and play a great role in brand reputation as well as personalization.
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An exciting development that enables real-time payments increases convenience to all the users focusing on involvement, strategies and reinforces the opportunity to use the data wisely.
6. PERSONALIZATION OF BRAND THROUGH BIG DATA
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Data shouldn't be gathered only to gather it.FinTech organizations should employ Artificial Intelligence (AI) and Machine Learning (ML) skills to create a hyper-personalized consumer experience. CX experience that will benefit their customers to transform raw data into something of value for consumers.
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Google plans to phase away third-party cookies by early 2023. Our data science team recently constructed customer segmentation models for a national retailer that we're able to identify high-value 'look-alike' consumers without requiring cookie data. This method emphasizes the possibility of personalizing marketing and client engagement by utilizing alternative data sources.
While each of these CX transformation trends has its own set of advantages, none of them is a one-size-fits-all solution. Before implementing any of these trends into your CX plan, keep in mind that each financial institution has its own set of goals, processes, and requirements. The success of your CX strategy is on having the proper outsourcing partner who can fulfill the demands of your fluid and transformative objectives and procedures.
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Harnil Oza is a CEO of HData Systems - Data Science Company & Hyperlink InfoSystem a top mobile app development company in Canada, USA, UK, and India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform.
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