• Big Data Analytics
  • 5 min read

How Restaurants Are Using Data Analytics to Increase Revenue

how restaurants are using data analytics to increase revenue
Have you ever wondered, whenever you are browsing through some products on one of the e-commerce apps & you keep getting the advertisement for the same on different mobile apps? How does that happen? The data analytics tools play a vital role in the background. It helps businesses target potential buyers to order the products by advertising them on different platforms.
It is not just the e-commerce businesses that get data analytics benefits. Almost every other industry gets benefits from data analytics, including restaurants. But the problem is that not many restaurants know how to get accurate results by employing data analytics. So, in this blog, we will explore the unexplored data analytics usage for restaurants. 

How Is Data Analytics Beneficial For the Restaurants?

If we clearly define data analytics, it means to browse through every phase of the business processes, gather the data and accurately utilize them to enhance the sales and user experience of the business.
Data analytics can help restaurant owners to improve every bit of their restaurant, starting from the menu to marketing to make it one of the most delicious places the foodies can be. There are so many ways data analytics can do wonders for restaurants, but first, we should gather accurate data. Let's see how we can get accurate data for the restaurant business.
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How To Provide Personalized User Experience?

Restaurant owners get so many chances to get accurate data that they can use to enhance their services later on if they pay more attention. But that demands you keep your conventional methods of pen and paper.
Various data analytics tools allow you to keep track of your visitors more accurately than pen paper. How do you feel to know that there is someone who remembers every detail about your food preferences, allergies and favorite food? You will feel special, right?
You can be that someone special who knows every detail about your visitors.
You can get the POS system that stores details about your visitors when they visit you for the first time. You can ask them to provide details such as their birthdates, anniversary, specific food preferences, food allergies and various others.
When they come to your restaurant again, you can use that data and prepare the food based on their previous suggestion.
You can offer a special discount on their special days, that can help you get in touch with your old customers who might have forgotten that they have visited your restaurant. But keep in mind, not to be too personal, that users might consider you irritating and refuse to share the details.

How To Enhance Restaurant Performance?

If you have a POS system that takes the orders for your restaurant, it is one of the best ways to track your restaurant performance. You can get the order details of the visitors. It can help you get a clear idea about various things such as:
1) What is your signature dish?
2) Which is not a very popular dish on your menu?
3) How well is every food dish on your menu doing?
4) Which food dish gets more attention in specific seasons?
This list of questions is just the tip of the iceberg. The data analysis of the order details can help you rearrange your menu based on the user experience. It can also help you get feedback on your food dishes about how you can improvise them to make them more perfect based on users. 
At the same time, you can get the average orders you get on a weekly or daily basis. It can help you arrange and order groceries accordingly, so you never run out of them and minimize the chances of blunders. You can also get the cost estimation to determine whether the price of the food dish is affordable for you and the visitors.
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How Does Data Analytics Help With The Revenue Generation?

Data analytics is not a magic wand, that a swap of it will help your restaurant earn millions of dollars overnight. It can help you identify the shortfall of the restaurant so you can focus on the strategic planning that can overturn your shortfalls into revenue generation. 
The data analytics tools will help you analyze how much you earn throughout the week, which hours are the busiest and which ones are not. It can help you figure out how much the non-working hours cost you and how you can turn them into working hours.
You can also find out the cause of non-working hours. The data analytics tools can generate accurate reports to define your earnings, costing, spending, and various others that can come in handy for revenue generation.

How To Optimize Restaurant Labor Cost?

The labor costs have always been the highest for every restaurant. The restaurants have to hire servers, chefs, management staff, and cleaners that can provide extraordinary services to every visitor. 
One of the problems restaurants face with staffing is maintaining their working hours. The data analytics tools can help the restaurant keep track of their coming in and out of time. It will calculate their salary based on that of the part-timers.
Data analytics makes sure you do not spend a single penny extra. It can also help you get an idea about your overall labor cost to determine whether it is affordable to spend that much or not.


The implementation of the data analytics tools can enhance the overall working of the restaurant. But the most significant factor is to implement the data analytics strategies accurately.
The accurate usage of data analytics tools can help any size restaurant, whether it could be a newly opened one, restaurants francais, or the existing one that wants to get more than what they are getting more than what they used to get. 
You should reach out to the data analytics company to get the maximum outcome. It will not only help the restaurants but every business out there. No matter which industry you belong to, the HData Systems team will be there for you.


1) Do the data analytics tools help the restaurants to increase their sales?

Yes, the right guidance from the data analytics company to implement the right strategies can help the restaurants to increase their sales.

2) What other services HData Systems provide to enhance the restaurant services?

HData Systems provides big data, artificial intelligence, business intelligence, data science and various other services that can enhance the restaurants.

3) How to Reach out to the HData Systems?

You can reach out to the team of HData Systems through email or can fill up the contact form allowing them to contact you.

Harnil Oza is a CEO of HData Systems - Data Science Company & Hyperlink InfoSystem a top mobile app development company in Canada, USA, UK, and India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform.

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