• Big Data
  • 5 min read

How Apple Uses Big Data And AI To Build The Future

how apple uses big data and ai to build the furute
Imagine for a moment, if you will, that you were a “dude” from the 1970s. And when I mean “The Dude” I really mean the “Dude”. I mean the dude who is so much like the dude that it will make the protagonist of Big Lebowski shiver. 
And now think, if you had a friend called “Walter”. And he says, “Dude, there is like this big company in like… 10 years. It’ll sell computers and stuff and will revolutionize the tech industry.”
You would probably roll your eyes, think how dumb Walter is, and go back to doing whatever it was that you were doing. 
Basically, all my storytelling that I did till now is a really bad build-up to how big of a company, Apple is. 
I mean, is it too far to say that Apple is a global leader in the technological field. Their contributions to this area have changed how we live and work today. Apple has been able to create such innovation because they employ data-driven insights, coupled with AI technology that allows them to predict trends before they happen. 
Apple has always been a company that is at the forefront of technology. From smartphones to music, Apple has redefined what it means to be "cool."
They have used AI and Big Data to create better products, which led them to success.
I'll go as far as to say that Apple has been able to create such innovation because they employ data-driven insights. And this is coupled with AI technology that allows them to predict trends before they happen.
They are creating the future as we speak. 

However, when you think about the word "Apple", what comes to mind? Fashionable and up-to-date with current trends? Innovative and revolutionary? Well, those are some words that come to mind for me when I think about how Apple is redefining itself as a company.
In this article, we will be going over the AI tech that Apple has used in its products. If you’re a software product company, feel free to snatch a few ideas from this article.
So, let’s get going, shall we?

App Library suggestions

I'll start with the most basic one for you all. This one is basic enough, (at least it looks basic enough) that you can use it in your software products.
Apple has termed something as ‘on-device intelligence’. The folder in the new App Library layout will use it to show apps you’re ‘likely to need next’. 
If you have your app, dear reader, then it will be great to implement this for your users. Think of it as a small investment for your greater future branding.

Handwriting Recognition.

Believe me, we are just getting started. Now handwriting recognition isn't easy. Earlier there used to be an entire subject called "Graphology" where they used to teach you how the longer stroke of the letter y means you're a crazy psychopath. 
Needless to say, it isn't a big deal anymore for humans. 
But for AI it is a big deal alright. You take the app pencil and scribble something, the machine learning model will be able to identify your strokes. This earlier wasn't specifically identified as an AI feature.


Does anyone else remember when Apple kind of screwed with FaceID tech a few years back?
No? Only me?
Alright, let's carry on.
FaceID tech initiates facial recognition patterns to generate a specific model for your face. Siri can trigger this as well. The FaceID of your camera can also be connected to your home kit. This makes  identifying your face very easy.
Homekit also has a connection with FaceID. The same tech is used when someone rings the doorbell. It can also use tagged snaps on your phone to identify people and say their names.

Hand-Wash Timer:

After knowing that this tech exists, my mom might just buy an apple product for me. 
For real, there is an AI feature that can detect when you're washing your hands.
The best part is it starts a 20-second timer just for you to ensure that you're washing hands effectively. 
It is a bit of a nag as it will notify you to wash your hands the moment you enter your home. But this is why global health organizations recommend it.  

Sound Recognition in iOS 14

For me, this is the best feature use of AI. Sound Recognition tech can give users with hearing impairment a visual cue for everything that is happening around them. 
At the same time, your iPhone can be set to acknowledge different sounds, ranging from detector alarms to a dog's bark.

Translate App

Ni-hao, Konichiwa, Bonjour.
If you had trouble knowing what I just said, then don't worry, Apple has now added a translation app to iOS 14. 
And it doesn't matter if the language is spoken or written, this feature is completely offline and embedded in the machine. This is a great feature if you're looking to learn a new language.

Native sleep Tracking App

Have trouble hitting your sleep goals? well with the sleep tracking app of iWatch, this won't be an issue. Just strap this watch on and hit the bed. When you wake up, you will have a complete record of how you sleep.
This little app can also track the sleep pattern for the last 2 weeks.


Thank you for your time. If you could relate to anything in this article then feel free to share it with your loved ones. As always, we will see you next time. 
Thank you.  

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Harnil Oza is a CEO of HData Systems - Data Science Company & Hyperlink InfoSystem a top mobile app development company in Canada, USA, UK, and India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform and also listed as one of the top app development companies by leading research platform.

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